Position: Lifedrive Production and Finance Director
Favourite Car: Ultima Evolution
Actual Car: Ford Fiesta, Landrover Freelander 2, Quantum hand-built sports cars
I am married to Alison, have 3 wonderful children, partners and 3 incredible grandchildren. Over the years my career has gone in all different directions including presenting in car safety at Safewise and teaching and coaching blind and partially sighted clients to drive at our off road centre. I served over 9 years with The Dorset Police presenting the Driver Awareness course and re training drivers who had caused serious road traffic collisions. I have also participated in specialist anti-terrorist driving, high performance and skid control courses.
I now spend most of my time coaching u17s to instructors, BE trailer training and clients with special needs.
I am also the Producer and Presenter of LifeDrive the Award winning Road Safety Programme for our most vulnerable age group 17 to 25 year olds.
In 2017 it was a pleasure to help a good friend and colleague to drive from Land’s end to John ‘O’ groats in 18 hours and 20 minutes, it was the longest Advanced driving lesson I have ever conducted !! and what made it so special he is a survivor of a double stroke and brain Haemorrhage that occurred in 2014,
Who Knows where my career will lead me next !!
Position: Managing Director
Favourite Car: VW Beetle with 911 Porsche Engine
Actual Car: Toyota Yaris
Here’s a bit about me. I passed my test on the fourth attempt in 1992. Over the 26 years that I have been driving I haven’t had any incidents involving any driving faults.
It's not to say that I haven’t had an occasional slip, who hasn’t? I love driving my Yaris. It’s a nippy little number and is great for its age. I don’t know where I would be without her.
The furthest I’ve driven in one trip is from a town call Alexandria which sits on the River Leven just south of Loch Lomond, Scotland to here in Poole, Dorset. It was a long drive, but the scenery was great.
In the future I would love to go on more road trips exploring different countries, Australia and New Zealand first I think. Maybe even a track day as well.
Position: DVSA Approved Driving Instructor (car)
Favourite Car: Range Rover
Actual Car: Audi A1
I trained as an Architectural Technician preparing detailed drawings and specifications for housing, schools and commercial buildings.
Then later, in a technical purchasing role, part of my job involved visiting factories and quarries around UK and Europe.
So when choosing a change of career I combined the parts of my jobs which I enjoyed the most:
1. Training people and working with them to achieve the highest standards and techniques;
2. Travelling- driving independently to new places and in new situations with confidence;
3. Continuing to learn new methods and develop techniques and skills myself from professionals and experts. To then share that with others.
Other things: To start with I cycled everywhere- to work, college, friends places and the gym.
Then I got a scooter to make those journeys quicker progressing to motorbikes I could go further and faster.
Once I moved onto cars there was so much more to discover!
Position: DVSA ADI (car) – Driving Instructor
Favourite Car: Aston Martin
Actual Car: Mercedes A200d – AMG styling
I also hold a full motorbike licence. I have been an ADI for over 8 years. Before that I worked as a Computer programmer. In my free time (for the past 30 years) I am heavily involved in Surf Lifesaving and flood rescue.
I am a qualified trainer/assessor in Beach Lifeguarding and First Aid. I have also been an official at 11 World Lifesaving Championships.
Emma Norton DipASM ADI AMRSGB DIA
Emma Norton DipASM ADI AMRSGB DIA
Position: DVSA Approved Driving Instructor
Favourite Car: Lamborghini Centenario
Actual Car: I teach/coach in my Ford Fiesta Titanium and I drive a Peugeot 307CC
I am a qualified/registered DVSA Approved Driving Instructor since 1996 with a current Standard Check Grade A and enhanced DBS.
I currently work as a self-employed ADI franchised with Gold Driving Academy since June 2017, having moved from London to relocate to Bridport, Dorset.
I have been presenting the LifeDrive programme to 17-24-year-old drivers at the Safety Centre in Bournemouth and due to continue this programme in Weymouth to help improve on knowledge and awareness of risk and skills in the local area.
I have had my full driving licence since 1988, and my A1 motorcycle since 1997, riding a 50cc moped, to a 500cc Suzuki to my favourite the Yamaha 400 Exup which I sadly sold last year.
I have been lucky enough to ride out on a few BikeSafe London courses and helped promote the courses on a number of stands at MSN Motorbike shows in London with TfL and the Met.
Police and during the British Superbike season for the Department for Transport. I have good experience of other vehicle types, including driving with varied types of trailer from a caravan,
a box-trailer and a seatbelt sledge, C1 Goods vehicle up to 7.5t, and experience of driving D1 Minibus’s.
In 2006, I obtained the Edexcel Professional Diploma in Accident and Safety Management (MANCAT DipASM), equivalent to a degree this professional qualification has given me the opportunity to expand my experience and obtain promotion to managerial opportunities enabling me to develop objectives in transportation and environmental services.
Proficient in road traffic crash investigation, ACCStats, MAST and collision analysis, developing quality advice, initiatives and plans for casualty reduction. My experience gained while working in local Government road safety education, training and publicity has given me extensive skills delivering presentations, teaching/coaching and running conferences, seminars and exhibitions.